Social Vixen's Silver Jewellery Shop Strategy

Jen is the proud owner of a silver jewellery shop, set in the very heart of a Mid Devon town. Since opening in 2021, her shop has thrived and gained a devoted customer base. With a passion for sourcing beautiful silver jewellery pieces and providing exceptional customer service, Jen's business has truly gone from strength to strength, recently celebrating the shop's second anniversary.

In the early days, the silver jewellery shop had already gained a substantial social media following within and beyond the town, thanks to our insightful advice before its opening in 2021. However, as the business expanded, Jen faced a challenge – finding the time to manage her social media platforms consistently. Jen recognised the potential of social media for her business, but she knew she needed a helping hand to truly amplify her shop's presence and reach.

Crafting Compelling Content: At Social Vixen, we took a creative approach to develop visually captivating content that showcases the stunning silver jewellery pieces available at the shop. Each post is carefully curated to tell a story and evoke positive emotions among the audience.

Strategic Posting Schedule: Recognising the importance of consistency, we devised a well-planned posting schedule across Facebook and Instagram to keep the audience engaged and interested.

Engaging with the Community: To build a sense of community, Social Vixen actively responded to comments, with Jen responding to direct messages and enquiries from followers, fostering loyalty and trust.

Monthly Collaboration: We have regular meetings with Jen to collaborate on content strategies for the upcoming month, ensuring that they align perfectly with her brand's vision.

Insightful Monthly Reports: We provide comprehensive monthly reports, highlighting key metrics such as reach and engagement. These reports help us and the client gauge the effectiveness of our social media efforts.

Increased Engagement and Footfall: Our consistent posting of exciting new content has led to a noticeable increase in social media engagement. Jen has also observed a rise in footfall, with some customers mentioning the shop's social media posts that we've created.

Direct Sales from Social Media: The strategically crafted posts have effectively converted social media interactions into tangible sales. The shop owner frequently receives direct messages from potential customers seeking more information about the featured items, resulting in increased purchases.

Consistent Brand Voice: Since taking over the shop’s pages in February 2023, we have maintained the shop's friendly and authentic tone of voice, resonating well with the audience and reinforcing the brand's identity.

Peace of Mind: Social Vixen's expert handling of her social media provided Jen with peace of mind, allowing her to focus on other aspects of the business.

Expanded Reach: The strategic approach to posting and community engagement led to an organic increase in reach, expanding the shop's brand presence across Facebook and Instagram. The shop’s reach on Facebook has gone up by 132% compared to the previous year, and the reach on Instagram has improved by a whopping 400%! 

Thanks to our carefully curated social media posts, this silver jewellery shop in Devon didn't just recover its online momentum; it soared to new heights in terms of engagement, footfall, and direct sales through social media platforms. By preserving the shop's distinctive identity and consistently delivering insightful reports, Social Vixen fulfilled every expectation Jen had when she decided to partner with our social media agency. Today, Jen’s silver jewellery shop stands as a glowing testament to the incredible impact an intelligent and engaging social media strategy can have on a business's success.