Social Vixen's Impact on South West Flooring business

Steve and Joanna Upperton are the proud owners of four thriving flooring businesses in the South West that they've built up over the last five years. As a family-run company, they value tradition and place their customers at the forefront of their operations.

Our client has showrooms in both Devon and Somerset - The Ottery Flooring Company in Ottery St Mary, Buckfast Carpets & Interiors in Buckfastleigh, Arditti Carpets in Taunton and the Flooring Department at Austins in Newton Abbot. 

Running multiple businesses certainly keeps them busy, and trying to manage their social media pages on their own just wasn’t feasible. Fortunately, Steve and Joanna knew exactly who to turn to for help. Having previously worked on their pages before in another role, they reached out to Social Vixen when we first set up in December 2022, requesting that we handle their pages for three of their four businesses both on Facebook and Instagram. Having seen our previous success with their pages, the owners knew that partnering with Social Vixen was the right choice.

The client's primary challenge was to increase their social media following and engagement to drive more traffic to their showrooms and ultimately increase sales. Additionally, they wanted to create a cohesive brand image across all of their business pages which they felt was lacking.

To address our client's challenges, we worked in close partnership with them to put into action the following strategies:

Consistent posting: We have established a consistent posting schedule for all three businesses, ensuring that their pages remain active and engaging throughout the week.

High-quality content: We collaborate closely with this client to develop high-quality content for their businesses, which includes showcasing the most recent flooring installations through great images/ videos, and graphics that also highlights their products and services. We also ensure that all content is created with the right tone of voice, making it engaging and relatable to their target audience. As a result, their social media pages have become more visually appealing, attracting the attention of potential customers.

Strategic use of hashtags: We continually research and utilise relevant hashtags to increase their reach and attract new followers to their pages.

Interacting with followers: We actively engage with their followers by promptly responding to comments and creating content that connects with them. Our approach is tailored based on insights gathered over months of experimentation.

Following the right people: Through careful research, their pages are following the right accounts, from those who are in their industry, but also interior designers and suppliers.

Monthly reporting: We also provide our client with monthly reports to give them a clear picture of what's working and what needs tweaking. These reports help us determine the content we'll be focusing on together in the coming month. By analysing the data together, we can make informed decisions and keep our content strategy on point with the changing preferences of their target audience. It's all about working together to ensure we're hitting the right mark.

After just five months of managing this client's social media pages, we have achieved remarkable milestones through our close collaboration with Steve and Joanna. Together, we have accomplished the following:

Increased social media following: Collectively, their social media pages saw a surge in followers, with a whopping 200 new followers on Instagram alone over the past 90 days.

Higher engagement rates: Their engagement rates have skyrocketed, with one of their Facebook posts reaching an impressive 28,000 people. The best part? This was all organic growth and not even a paid ad.

Increased sales: Our client has reported an increase in enquiries and sales, with customers mentioning recent Facebook posts in-store and purchasing products as a result.

Expanding their social media presence: Based on the success of their other pages, our client has now set up a fourth account with Social Vixen for their concession shop in Newton Abbot.

Steve and Joanna are over the moon about how our collaborative efforts have transformed their businesses' online presence and contributed to their success.The positive impact of our social media strategy has given them a fresh new look and a significant boost. We're thrilled to continue our partnership and we can't wait to see what the future holds!